In today's digital world filled with content, brands need to be creative to grab customer's attention and stand out. Animation is a memorable, effective, and versatile medium to convey your message and boost brand awareness. This is where animation services come into play. According to several studies, users pay more attention to animation than normal text or images, as animated content is 20 times more shareable on social media.
Brands that implement the best 2d character animations, advertising, and marketing in their strategy benefit enormously in storytelling, engagement, increased social sharing, streamlining complex ideas, standing out online, and overall brand recognition.
Why is User Engagement Important?
Customer engagement gives you insight into how well or negligently your marketing strategies are working. A company with better user engagement is 23% more likely to convert and keep consumers for a long time. Moreover, when you hire the best animation services to represent your brand, you get insights on how to improve your services with honest feedback. Therefore, if your engagement and interactions are better, you are more likely to get an edge over your competitors.
No matter how beneficial or awesome your services or products are, if you cannot get people to purchase and keep using them, they are meaningless. This makes user engagement crucial and significant to keep your business running in the long run.
How Animation Boosts Brand Awareness and Drive Business Growth?
Hiring the best animation services can help you boost your brand awareness, build engagement, and drive growth.
Animation creates an emotional connection.
The best 2d character animations can bring your brand to life with compelling and captivating storytelling to give rise to emotions and build audience connections. Emotionally invested people are more likely to pay attention to content, share it, and engage with the brand.
According to certain statistics, about 70% of users make emotion-based decisions instead of features or logic. Additionally, 80% of people are likely to do business with a firm that offers personalized experiences. Moreover, around 90% of people find personalized experiences appealing.
Streamlines complicated topics with visuals.
Professional and best animation services use examples, metaphors, and demonstrations to convert complex ideas into easily understandable content. Explainer videos containing visuals can enhance retaining power by 400%. Around 96% of people stated that they understand a particular brand's service and products better. Instead of overwhelming users with technical jargon and texts, animated videos can demonstrate the operation of products with their key benefits using memorable visual stories.
Animation videos enhance memorability.
When you represent your brand through videos rather than text alone, it is likely to be remembered for a long time. About 59% of senior executives remembered a video they watched last month.
Animation converts and delivers complicated data into visually engaging, bite-sized formats. Metaphors, characters, and colorful graphics make your brand recognizable and the content more memorable.
Drives user engagement and sharing.
Animation can help grab attention and drive shareability across all social media platforms. It results in increased traffic and brand impressions. Around 65% of users share branded content with friends and family if it's entertaining. You can leverage the power of viral sharing with the best animation services.
Higher conversion rates with demo videos.
Demo videos display how your brand's products work, which leads to better conversion rates. Animation lets you mimic the experience of an engaging product before users sign up. About 70% of users prefer watching a product functioning video before buying it. The conversion rates of explainer videos can go up to 20%, and for product demo videos, the conversion rates go up to 144%.
Animation surpasses language barriers.
Animated footage exceeds language barriers, making your brand and its content globally accessible. The visual medium expresses the message and story with universal appeal. According to Internet World Stats, 74.1% of users are non-English speakers. Multilingual video assets marketing campaigns receive about 50% more conversions. Animation keeps away from subtitles, allowing you to reuse visual content globally across diverse countries and campaigns.
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Final Words
Animated video content is the existing marketing standard, and its significance is only increasing due to the drastic shift in people's video preferences. Videos are persuasive and can mix expansive factors in a simple visual experience. You can constantly replace traditional copywriting product representation and conclusive brand to boost profits.
Businesss must adopt 2D animation to gain exposure and engagement in this fast-moving digital world. It helps businesses or brands stand out from their competitors. The versatile nature of 2D animation is used for storytelling, conversation, education, search engine optimization, and engagement.
